Why Is Feedback Important?

Businesses often think they understand what their customers want and need, but there is only one way of being sure you are meeting customer expectations – and that is to ask.

Good quality customer feedback, if acted upon, can be transformational.


Customer feedback will help you to
  • Focus on what matters to your customers
  • Understand customer expectations
  • Identify problem areas or accounts
  • Improve your product or service and overall performance
  • Track customer sentiment over time


Top performing companies use the ‘voice of the customer’ to drive continuous improvements in their products and services.
why is feeback important