Our B2B customer satisfaction survey, The Referral Rating, is simple to implement yet provides highly customised results

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2 questions –
55% response rate

Our customer satisfaction survey, The Referral Rating, only asks 2 questions (incl. the NPS survey question), resulting in a market-leading average response rate of 55%. The Referral Rating is a KPI and Key Account Management tool that will help you to manage customer relationships more effectively, to deliver an improved B2B customer experience and to drive stronger business performance.

 
Testimonials

“We really value the time and patience taken by the team to work with us in the data collection phase of the voice of customer programme. Execution went very well and the reporting was concise, clear and cut in to the many different reports we needed.”

Nick Knight, Chief Commercial Officer, OASIS Group

“Very experienced in converting the data and results into clear trends and actionable outcomes. CRC have done a fantastic job in debriefring our teams to develop clear understanding of the value of the customer satisfaction survey (CSAT) across our organization.”

Jo Godden, Group Commercial Excellence Director, Johnson Matthey

“The most simple but effective customer satisfaction survey I have worked with in my business career. The survey delivers the results we require for our journey to understand and improve customer satisfaction. We really appreciate the high levels of support you give us, and last but not least, your team is excellent.” 

Stefan Hoffman, Strategy and Marketing Manager, Heitkamp & Thumann Group

“Simple methodology, useful customer insights and good service levels”

Colin Gillis, President, Beverage Packaging North & Central America, Ball Corporation

“We've used the Customer Relationship Consultancy to conduct our annual customer satisfaction survey for the last 5 years. We're pleased with the insight we gain on how our customers view Peli BioThermal as a supplier, and our customers appreciate how quick and easy the survey is to answer.”

Adam Tetz, Director of Worldwide Marketing, Pelican Biothermal

“A very convincing concept that is straightforward and simple. An effective way of getting customer feedback without irritating them.”

Martin Schaffrannek, Global Sales Director, AB Enzymes

“It's a key KPI for us and an enabler of both, improve customer relationships and drive operational actions. We use the customer satisfaction survey (TRR) to keep us focused on key performance areas and it allows us to accelerate actions ultimately improving the B2B customer experience. It is a winning combination for actionable customer feedback in our diverse environment.”

Denise Johnston, VP Global Sales, Nemera

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Sentiment Analysis and Industry Expertise

Unlike other voice of customer (VOC) survey providers, we use human science to interpret customer sentiment and reveal the underlying pivotal truths that drive B2B customer experience and relationships. We provide impactful insights and B2B industry performance benchmarks to identify operational, behavioural and strategic improvement areas and empower you to take action with confidence.

End-to-End Management

All our customer satisfaction surveys are fully end-to-end managed. You will be supported by a dedicated consultant who will offer independent and objective advice based on multi-sector experience. Moreover, all surveys are completely customized and provide the opportunity to add targeted additional questions (on top of the NPS survey question) to focus on areas of particular strategic interest to you, such as sustainability or innovation.

 
 

 Get in touch

If you would like to know more about how we can help to improve your customer relationships and B2B customer experience, please get in touch.