Posts tagged b2b
Is There A Better Way To Measure B2B Customer Satisfaction Than The Net Promoter Score (NPS)?

The NPS (Net Promoter Score) is a widely known measurement of customer satisfaction developed by Fred Reichheld in 2001. Its popularity and broad use have been attributed to its simplicity and transparent methodology yielding in higher response rates. Is NPS useful in evaluating customer relationships? We say yes, but only with a few augmentations.

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FeaturedWill Burnsb2b, customer relationship, survey, NPS, customer feedbackComment
Despite Unprecedented B2B Challenges In 2022, The Opportunity Exists To Improve Customer Relationships
Despite Unprecedented B2B Challenges In 2022, The Opportunity Exists To Improve Customer Relationships

We recently asked a number of our B2B senior customer contacts to tell us about the main challenges that they and their businesses faced in 2022. What follows are the top three challenges that dominated the results and how you can not only navigate these issues successfully, but improve your customer relationships along the way.

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FeaturedWill Burnsb2b, customer relationship, survey, NPS, customer feedbackComment